Guide Dogs DRTV Ad

client  Guide Dogs
agency  TDA
creative direction  TDA & shadowplay®
video production  shadowplay®
post production  shadowplay®

Shadowplay® was commissioned to produce a 90 second DRTV ad that would feature on a number of Sky channels. We met with the agency and discussed the brief and came up with a challenging, but exciting concept involving a motion control rig.

Shadowplay® took on full responsibility of producing and managing the shoot from pre-production all the way through to supplying the master tapes to all broadcasters. Restricted funding was always at the back of our minds, which meant essential planning was required in order to not go over budget. We spent two days in Henley-on-Thames and filmed the advert on RED One.

All cast members were either partially sighted or completely blind, which meant that extra care had to be taken at all times.

After a very long shoot and an edit with a quick turnaround, not longer after we sat back and watched the advert in the comfort of our own homes.


 

address

THE OLD BAKERY,
MONTPELLIER RETREAT,
CHELTENHAM
GLOUCESTERSHIRE
GL50 2XG

links

STILL
MOVING
CGI
BLOG
TOUCH

contact

studio@shadowplay.co.uk
01242 253700

 

about

A creative studio specialising in high-end still and moving image production. With a background in Advertising Photography and Moving Image spanning two decades we create visual stories for print, web and broadcast media. With full service production in Photography, Film, Post Production and CGI from our central studios, our team will guide you from initial idea to finished campaign.
If you SEE DIFFERENTLY®, like we do...

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